jonathan knox

Jonathan’s journey as a visionary creative entrepreneur encompasses a rich tapestry of experiences across various creative realms. Rooted in a diverse background that spans music, architecture, and computer graphics, he has cultivated a multidisciplinary approach that fuels his passion for pushing the boundaries of creativity and innovation.

in 2010, under the Resident Entrepreneur in Design Informatics programme at the Edinburgh School of Art, Jonathan began testing his ideas for a new way of interacting with media through immersive projection domes, going beyond the traditonal planetarium use case and into the world of design and culture. His first major exhibition ‘Touching the NEOlithic’ at the Scottish National Museum was a first of its kind and the beginning of a new trajectory into immersive media.

This pivotal moment marked a paradigm shift, ushering in an immersive, 360-degree mindset that enveloped his creative thinking.

As the co-founder, inventor, and Chief Creative Officer at Sublime, Jonathan embarked on an audacious path at the vanguard of high-end global immersive technology projects. Collaborations with illustrious clients, such as the Saudi Arabia Royal Court, Red Sea Global, Tottenham Hotspur Football Club, the British Museum, and Astrazenica, bore testament to his ability to weave intricate narratives through immersive experiences. These ground-breaking projects not only showcased his technical prowess but also highlighted his gift for shaping emotional connections through the interplay of technology and art.

In addition to his impressive commercial portfolio, Jonathan’s immersive artistic endeavours transcended borders, as witnessed by the global performances of his works, most notably the celebrated ‘Remote Sense’ received with great acclaim at the unique Satosphere in Montreal, MUTEK and FDUK amongst many others.

Today, fuelled by an unquenchable passion, he channels his immersive mindset into the future of wellness. His experiences have crystallized into a deep conviction that the immersive approach can revolutionize the wellness landscape, offering transformative experiences that bridge urban life and the tranquillity of nature leading to the formation of SUNRA, a pioneering start-up on a mission to reimagine the spa experience, he envisions a sanctuary where individuals can bask in the revitalizing embrace of nature while navigating the hustle and bustle of city life.